GolfInvestors Blog

The GolfInvestors Blog is dedicated to thoughts revolving around GolfInvestors...with some rambling allowed.
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Sunday, November 19, 2006

Higher purses do not bring a sustainable fan crowd

More and more, tours are trying to get more fans interested in golf by making the purses higher. However, in my opinion, higher purses / pay outs will not attract more fans to watch golf. It might bring a one time spike in the number of fans watching one event. But it will not provide a sustainable growth in the fans.

The LPGA just staged the ADT Championship where the winner won $1,000,000. That did not increase the number of fans that watched the event this year or next year. What it did was put more money in the pocket of the winner, who was rookie Julieta Granada.

Fans need to get more INVOLVED in tournament golf before they will watch golf tournaments on a regular basis. For example, if 25% of Granada's earnings were distributed to a number of fans that had invested in Granada based upon their purchase of a ticket to attend the event. So if a patron purchased a ticket to attend the tournament for the week for $200, they also select which player they want to put their 1 share of ownership in. This means the fans share in the earnings of the players they are watching.

This concept is similar to what GolfInvestors is all about. The concept is a partial schema of what GolfInvestors is. However, unlike this suggested concept, Gi is a true equity market.

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