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Engaging
Too often there is a disjoint between the goals of most professional golfers and the fans.
Professional Golfers
Players are on tour to make a living. They care about every last penny they earn in each tournament they play in. They want to win. However, the main concern is making a living and supporting themselves and their family. They have a personal life just like the rest of people in the world.
The money professional golfers earn is raised by sponsors and ticket sales, both of which are derived directly or indirectly from the fans. Ticket sales are directly related to fans; sponsorships indirectly related to fans. Fans purchase tickets to view the tournament each day. Companies sponsor tournaments to gain exposure to these fans. So the more fans attending or watching the tournament from their homes, the more prize money available for the professional golfers to earn (i.e. increase in tournament purses).
Golf Fans
Fans care mainly about the winner or golfers they know personally. Except for the major tournaments (e.g. the Masters, the U.S. Open, the British Open, the PGA Championship) they only watch the weekend rounds. Fans forget about the Thursday and Friday rounds. They do not care until the weekend rolls around.
Thursday and Friday rounds are important to golfers as it determines if they will make the cut (i.e. be in the money) or be well placed to win the tournament when the final round on Sunday comes to an end.
A Possible Solution
GolfInvestors helps fan care about ALL golfer playing in a tournament, and not just the winner of a tournament.
GolfInvestors provides an incentive for fans to look for players they like, as well as monitor players throughout the entire tournament field to see if there are any good investments opportunities.
GolfInvestors attracts fans before the tournament starts as well as EVERY day of the tournament, including Thursdays and Fridays. If a player they own misses the cut they need to know in real time so they can sell quickly rather than being stuck with a worthless asset in their portfolio.
Example:
John Maginnes [JOMAS] is on the cut line. The cut line determines if he will make the weekend play or not. If he makes the cut he is guaranteed a pay check. If he misses the cut he will not receive a pay check for the tournament.
On Friday afternoon, with Maginnes having 5 holes to play, his stock price for the tournament market he is traded on is $20/share. With 3,000 shares outstanding on the market, it makes his valuation $60,000. A watchful investor would be shorting Maginnes' stock on Friday afternoon and watching intently if Maginnes will be making the cut.
Here is a scenario that can play out for investors:
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Results of Maginnes
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Results of Maginnes' Stock
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In the 2nd round, with 5 holes to go, Maginnes is 5-under par for the tournament and 1-under for the day. The projected cut line is 2-under.
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Share Price
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Market Cap
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$20
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$60,000
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As mentioned above, Maginnes' market capitalization is $60,000 at $20/share and 3,000 shares outstanding. To earn at least $60,000 Maginnes needs to place in the top 30 in this event, something that is furthest from Maginnes' mind at this time. Foremost on his mind is making the cut.
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On hole 14, a tree-lined 468-yard par-4, Maginnes hits a wayward drive and double bogeys the hole to put him at 3-under with 4 holes to play.
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Share Price
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Market Cap
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$11
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$33,000
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Maginnes' share price dipped by $2 when hit the drive in the right trees. After tapping in for a 6 his price had dropped another $7 to $11/share.
With Maginnes now only one shot lower than the projected cut line investors are getting a little worried about Maginnes will making the cut or not.
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On hole 15, a short downhill par-3, Maginnes hits it to about 25 feet and two putts for par to stay at 3-under.
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Share Price
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Market Cap
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$12
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$36,000
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His stock price climbs $1 to sit at $12 per share.
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On hole 16, another long tree-lined par-4 (454 yards), Maginnes strips his drive down the middle to where he has a 7-iron into a mid-sized green. He hits his 7-iron to about 20 feet. With a stroke of confidence he holes the putt for birdie. He now sits two clear of the cut line at 4-under.
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Share Price
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Market Cap
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$16
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$48,000
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His share price jumps up $4 to $16 per share after he holed the birdie putt.
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On hole 17, a mid-sized par-4 (405 yards) with a tight driving area, Maginnes hits his drive in the right rough. Maginnes has a bad lie in the rough and is only able to advance his ball 20 yards from the green. He gets up and down for par to stay at 4-under, still 2 strokes under the projected cut at the time he holed the putt for par.
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Share Price
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Market Cap
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$14
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$42,000
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After seeing that Maginnes would not be able to reach the green on his second shot because of the bad lie in the rough, Maginnes's share price dropped $2 to $14 per share.
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The 18th hole is a 243 yard par-3 with a small green. It is a difficult hole for all players. The wind is out of the player's right and little into their face. Maginnes will be hitting a soft 3-wood.
There is a delay on the tee as the group in front of Maginnes is on the green.
While Maginnes waits, the projected cut goes from 2-under to 1-under as a group of players has dropped several shots, thus securing Maginnes will make the cut unless he drops several shots to par on the last hole.
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Share Price
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Market Cap
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$17
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$51,000
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Maginnes' stock increases $3 to $17 per share as Maginnes has now moved into the top 50.
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Maginnes hits a solid 3-wood to 35 feet and two putts for par to stand at 4-under for the tournament. A second round of even par, 72.
When he finishes there are still 30 players on the course, with the leaders are at 11-under.
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Share Price
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Market Cap
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$17
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$51,000
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His stock price stays around $17 per share.
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The leaders stumble on the back 9, as do a group of other players. This pushes the cut line to even par. The leaders stand at 9-under after 2 rounds.
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Share Price
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Market Cap
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$19
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$57,000
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At 4-under, Maginnes stands in 34th place. 34th place is equivalent to $55,000. Investors push his share price up $2 to $19 per share. This gives him a valuation of $57,000 heading into the weekend play.
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